Use Instagram's native scheduler (Business/Creator accounts) or sign up for Saki
Create your post with photos, carousel, or video content
Choose your posting time or use Smart Slots for optimal timing
Instagram's algorithm rewards consistency. Scheduling your posts ensures you never miss a day and always post when your audience is most active.
Batch create your content in one sitting. No more scrambling to post every day.
Regular posting signals quality to Instagram's algorithm. Scheduling makes consistency effortless.
Schedule posts for when your followers are online, maximizing reach and engagement.
Accounts that post consistently on Instagram see 30% more engagement on average. The algorithm rewards regular, quality content.
Instagram has built-in scheduling. Here's how to use it:
Open Instagram, tap the + icon, and create your post as usual. Add your photo, caption, and hashtags.
Before posting, tap 'Advanced settings' at the bottom of the screen.
Toggle on 'Schedule this post' and select your desired date and time. Tap 'Schedule' to confirm.
For more flexibility and features, use a dedicated scheduler like Saki. Here's how:
Sign up for Saki and connect your Instagram Business or Creator account. The process takes under 2 minutes.
Write your caption, add images or video, and customize your content. Create feed posts, Stories, Reels, or carousels.
Pick a specific date and time, or let Smart Slots automatically find the best times based on your audience's activity.
Instagram has native scheduling, but third-party tools offer more features. Here's how the top Instagram schedulers compare:
| Tool | Instagram Features | Price | Best For | Rating |
|---|---|---|---|---|
SakiOur Pick | Full (Feed, Stories, Reels) | Free - $99/mo | Multi-platform creators | |
Later | Full (Feed, Stories, Reels) | $25 - $200/mo | Visual planners | |
Buffer | Feed only | $6 - $120/mo | Simple scheduling | |
Hootsuite | Full | $99 - $739/mo | Enterprise teams | |
Instagram Native | Feed only | Free | Basic scheduling |
Days: Tuesday, Wednesday, Thursday, Friday
Times: 11:00 AM - 1:00 PM, 7:00 PM - 9:00 PM (EST)
3-7 times per week for optimal growth. Consistency matters more than frequency.
Common questions about scheduling Instagram posts.
Yes! Instagram's native scheduling is free for Business and Creator accounts. You can also use Saki's free plan to schedule up to 15 Instagram posts per month.
Yes, but not through Instagram's native scheduler. Third-party tools like Saki support Reels scheduling, allowing you to plan and auto-publish your short-form video content.
Instagram doesn't offer native Story scheduling. However, Saki and other third-party schedulers support Story scheduling, including multi-slide Stories.
No! Studies show scheduled posts perform just as well as manually posted content. The key is posting at optimal times when your audience is active—which scheduling helps you do consistently.
For most users, Saki is the best Instagram scheduler because it supports feed posts, Stories, Reels, and cross-platform posting at an affordable price. Later and Buffer are also good options for Instagram-focused scheduling.
Explore more resources to help you master social media scheduling.