The Top Threads Features You May Not Be Using But Definitely Should
If you're using Threads just to scroll or share quick updates, you're only scratching the surface. Meta has quietly rolled out a range of powerful features that most users completely overlook—but they can seriously level up your experience.
Whether you're a casual poster, content creator, or building a brand, there are hidden gems within Threads designed to boost engagement, simplify your feed, and give you more control. From smarter post scheduling to advanced privacy settings, Threads is evolving fast—and knowing how to use these underrated tools can give you a real edge.
In this post, we’re diving into the top Threads features you might not be using yet, but absolutely should. Once you try them, you’ll wonder how you ever posted without them.
What is Threads?
Threads is a text-based social media app created by Meta, designed to be a more personal and conversational alternative to platforms like Twitter. Integrated closely with Instagram, Threads lets users share updates, thoughts, links, and conversations in a scrollable feed. You can reply, repost, and follow users just like on other microblogging apps, but with a smoother connection to your existing Instagram profile.
Whether you're posting short bursts of content, starting public conversations, or engaging with followers, Threads aims to create a more intimate and community-driven space. It's especially useful for creators, brands, and anyone who values real-time dialogue without the noise. Think of it as a laid-back yet powerful way to stay connected and express yourself.
How Threads Works
Threads works as a microblogging platform that lets you share text-based content in a fast, conversational format. Posts, called “threads,” can be up to 500 characters long and may include links, photos, and videos. Users can reply to posts, like them, repost them, or quote them—encouraging back-and-forth discussions similar to Twitter.
What makes Threads unique is its seamless integration with Instagram. You log in using your Instagram account, and your profile, followers, and verification carry over automatically. This connection helps you grow your audience faster and interact with familiar users.
The app also prioritizes clean, chronological timelines and meaningful conversations over algorithm-heavy content feeds. You can follow anyone, engage publicly or privately, and even share your Threads posts directly to Instagram Stories. It’s designed to be intuitive, minimalistic, and fast—perfect for real-time updates, commentary, or casual content. Overall, Threads blends simplicity with powerful features to help users stay connected and expressive in a more personal way.
Who Should Use Threads?
Threads is quickly becoming a go-to platform for people who crave real-time conversations in a more intimate, text-first space. Built by Meta and tightly integrated with Instagram, Threads offers a fresh alternative to traditional social media platforms, especially for those who want more dialogue and less noise. But who exactly should be using Threads? Let’s break it down.
1. Content Creators
If you're a content creator, Threads can be an excellent way to connect with your audience on a more personal level. Unlike visual-first platforms like Instagram or TikTok, Threads lets you share quick thoughts, behind-the-scenes updates, ideas, or engage in open-ended conversations without the need for polished visuals.
It's great for testing content ideas, building hype, or simply being more "human" with your followers. Plus, since your Instagram followers can find you easily on Threads, growing your reach is simple and organic.
2. Brands and Businesses
Brands that want to stay culturally relevant or build stronger community ties should absolutely be on Threads. The platform encourages authentic conversation and real-time engagement, which can help humanize your brand.
Whether it’s participating in trending topics, running casual Q&As, or sharing updates without the pressure of a perfect image, Threads is ideal for showcasing your brand’s voice. It also offers a low-barrier way to engage with customers—especially younger, digitally savvy audiences looking for a more personal connection.
3. Social Media Managers
Managing multiple platforms can be a challenge, but Threads makes it easier by connecting to your brand’s existing Instagram presence. If you're already creating content for Instagram, you can easily repurpose ideas or expand on them in Threads.
It’s also a great place to test tone, voice, and messaging before deploying full-scale campaigns elsewhere. The casual format helps you experiment and get direct feedback from your community.
4. Thought Leaders and Industry Experts
Threads is an ideal space for thought leaders who want to share insights, start conversations, or offer hot takes on industry trends. Its conversational nature makes it easy to engage with followers and peers, building authority in your niche. Because it favors short-form text, you don’t need to write essays—just consistent, insightful updates that spark interest.
5. Casual Users Who Are Tired of Traditional Feeds
If you're just looking for a chill space to share thoughts, connect with friends, and skip the overly filtered nature of other apps, Threads is a breath of fresh air. You don’t need a huge following to enjoy it. Threads focuses more on engagement than clout, and the vibe is often more laid-back and genuine. Plus, the platform's clean layout and easy navigation make it a simple and stress-free experience.
These are the reasons why casual users who are tired of traditional feeds love Threads. The app offers a refreshing change from the usual social media platforms, where everything is carefully curated and sometimes feels inauthentic. With Threads, you can simply be yourself without worrying about likes or followers.
The Top Threads Features You May Not Be Using But Definitely Should
Threads is Meta’s answer to the craving for real-time, text-based social media—but many users are still just scratching the surface of what it can do. If you’re only posting basic updates and scrolling your feed, you’re missing out on some seriously powerful tools built right into the app.
These hidden or lesser-known features can help you get more out of Threads—whether you're a creator, brand, or casual user. From improving your engagement to giving you more control over your experience, here are the top Threads features you may not be using, but definitely should.
1. Auto-Archived Replies
Threads can get noisy, especially when your posts gain traction. One helpful but often overlooked feature is auto-archived replies. This allows you to automatically move replies into an archived state after a set period or based on interactions, helping you keep your feed clean and relevant.
Why use it? Because it helps maintain focus on your original content while keeping older, less active conversations from cluttering the space. This is especially useful for creators or brands managing multiple conversations at once.
2. Close Friends List for Threads
Just like Instagram Stories, Threads offers a Close Friends option—except most users don’t know it exists. You can create more intimate posts visible only to your selected inner circle. This is perfect for sharing early ideas, personal updates, or testing content before going public.
Whether you're building a stronger community or just want a break from the public feed, Close Friends posts give you control and comfort in how you share.
3. Scheduled Posts via Meta Tools
Meta's built-in creator tools allow you to schedule your Threads posts in advance. Planning a product drop? Launching a campaign? Or just want to keep a consistent posting rhythm without being glued to your phone? Scheduling helps you stay visible without the stress of constant publishing.
This feature is especially helpful for businesses, influencers, and marketers aiming to maintain content calendars. Set it and forget it—but still stay relevant.
4. Keyword Mute for Peace of Mind
Tired of seeing the same topics, spoilers, or triggering content? Threads lets you mute specific keywords, so posts containing them won’t show up in your feed.
This feature is perfect if you want to curate a more peaceful or relevant browsing experience. Whether you're avoiding spoilers, politics, or just general noise, keyword muting gives you more control over what you consume.
5. Thread-Specific Analytics
While Meta hasn't made a big deal out of it, Threads offers post-level analytics that can show reach, likes, interactions, and more. Most people aren’t checking these regularly—but they should.
For creators and brands, this data is gold. It tells you what’s resonating, when your audience is active, and how to tweak your approach for better results. Even casual users can benefit by seeing what kind of content sparks more conversations.
6. Cross-Post to Instagram Stories
One of the coolest integrations is the ability to share a Threads post directly to your Instagram Stories. It's seamless, native, and expands your reach without duplicating effort.
You can amplify your best threads, promote conversations, or bring your Instagram audience into more dialogue-based interactions. It’s a smart way to cross-pollinate your content with minimal extra work.
7. Hidden Replies Control
Threads gives you the option to hide replies on your posts—a useful but underutilized tool. Whether someone’s off-topic, negative, or spammy, you can choose to make their reply invisible to others while still seeing it yourself.
This helps keep conversations focused and respectful, especially if you're trying to maintain a safe space or professional tone. It's a quiet way to moderate your content without confrontation.
8. Text Formatting Tricks
While Threads doesn’t have a visible rich text editor, you can still use bold, italic, and creative formatting through simple text tricks or third-party generators. These tweaks help your content stand out in a sea of plain text.
Use bold for headlines, italics for emphasis, or even spacing strategies to improve readability. It’s a subtle but effective way to give your posts more visual hierarchy and personality.
9. Profile Link Customization
Your bio isn’t the only place for links. Threads allows you to add clickable links in your posts, and with smart formatting, you can drive traffic to your website, newsletter, or store without feeling overly promotional.
Use bit.ly or other shorteners to keep things tidy, and remember that a well-placed link in an engaging thread can convert better than a static link in bio.
10. Turn Off Replies on Specific Posts
Sometimes you just want to share without inviting a full-blown conversation. With Threads, you can turn off replies on individual posts. Whether you're posting an announcement, sharing a personal story, or avoiding potential backlash, this feature gives you more control.
It’s great for setting boundaries or simply maintaining the tone of a particular message. Just like turning off comments on Instagram, it can create a safer or more focused space.
11. Collaborative Threads
Looking to grow your network or co-create content? Try collaborative threads, where you tag or coordinate with others to build a multi-voice conversation. This isn’t a formal feature yet—but it works organically and gets great results.
Creators can partner with peers, brands can feature customers, and fans can be brought into bigger stories. It’s engagement through collaboration, and it often leads to stronger community bonds.
12. Bookmarking for Later
See a thread you love but can’t respond to right away? Threads allows you to bookmark posts—a small but powerful feature that helps you return to content without cluttering your likes or feed.
Think of it as your private content queue, perfect for saving inspiration, research, or important conversations you want to revisit.
These are the top features that make Threads a standout social media platform. With threading, real-time conversation, exclusive communities, and bookmarking options, you can be assured of a truly engaging experience.
How Threads Differs from Twitter/X
While Threads and Twitter (now X) may look similar at first glance—both being text-first social media platforms—they’re built on very different foundations and offer unique experiences. Threads, developed by Meta, is closely tied to Instagram and aims to foster more authentic, positive conversations, while X is a long-standing platform with a focus on news, real-time reactions, and often polarized dialogue.
Here’s how Threads stands apart.
Instagram Integration
Threads is directly connected to Instagram. You log in using your Instagram account, and your followers, username, and verification carry over seamlessly. This creates a built-in audience and makes transitioning between platforms effortless. Twitter/X, on the other hand, stands alone and requires building a following from scratch.
User Experience and Design
Threads is designed to be clean, minimalist, and distraction-free. It emphasizes straightforward text posting with a softer, more community-oriented tone. X, especially since its rebrand, leans into more complex features, monetization tools, and real-time trending topics, which can sometimes feel overwhelming or chaotic.
Algorithm and Feed
Threads started with a more curated, discovery-style feed—showing posts from both people you follow and recommended content. Twitter/X offers both a chronological and algorithmic timeline, giving users more customization but also more noise. Threads aims for balance by promoting visibility without relying heavily on trending hashtags or viral spikes.
Content Style and Tone
Threads encourages conversation over controversy. While Twitter/X often rewards hot takes and polarizing opinions, Threads promotes a calmer, more casual dialogue. This is partly due to Meta’s content moderation efforts and its aim to avoid some of the toxicity that’s plagued Twitter/X.
Features and Tools
While X focuses on features like Spaces, long-form posts, and monetization for creators, Threads keeps it simple with post threads, replies, and integrations with Instagram. It may lack advanced features now, but its simplicity makes it more welcoming for casual users and creators who want to maintain a consistent brand tone.
User Experience and Interface
Threads offers a sleek, minimalistic user experience that sets it apart from many social media platforms. The interface is clean and intuitive, making it easy for users to jump right in and start posting. From the moment you log in—using your Instagram account—Threads feels familiar yet refreshingly stripped down. The focus is on content and conversation, not clutter or complicated features.
Navigation is straightforward, with a home feed, search, post button, and profile all just a tap away. Posts are easy to read, and replies flow smoothly, creating a seamless thread-style interaction. Unlike other platforms that push constant notifications or trending chaos, Threads feels more curated and relaxed, encouraging thoughtful engagement.
The aesthetic is light, calm, and user-friendly, reflecting Meta’s intention to create a less overwhelming digital space. Whether you're a seasoned content creator or someone who just wants to share casually, Threads delivers a satisfying balance of simplicity and functionality. The result is a platform that invites real-time expression without the usual social media noise.
What are the Best Tools for Publishing on Threads?
Publishing on Threads can be as simple as posting directly from your phone, but if you're aiming for consistency, strategy, and impact—especially as a creator or brand—using the right tools can make all the difference. Here are some of the best tools to help you publish smarter on Threads:
Meta’s Creator Studio (and Business Suite)
Meta’s Creator Studio and Business Suite are excellent tools for managing Threads accounts connected to Instagram. They let you schedule posts, monitor engagement metrics, and manage multiple profiles seamlessly.
While Threads-specific features are still in development, the platform's integration with these tools is improving quickly. Creator Studio is perfect for creators and businesses looking to streamline their social media management under one dashboard. You can track analytics, organize content, and even collaborate with team members.
Business Suite further expands functionality, offering powerful insights tailored for business growth. These tools are a strong foundation for maximizing your Threads presence and staying organized as the platform evolves.
Notion or Trello for Planning
When it comes to mapping out your Threads content, Notion and Trello are must-haves. Both platforms are excellent for creating content calendars, organizing campaign ideas, and scheduling post dates. Notion offers a flexible, customizable workspace where you can write, track, and collaborate all in one place.
Trello, with its visual boards and card-based system, makes campaign planning simple and intuitive. Whether you’re strategizing solo or working with a team, these tools help ensure your Threads strategy stays on track. Use them to brainstorm ideas, assign tasks, and visualize your overall content flow, making the process smoother and more efficient.
Third-Party Text Formatting Tools
Threads doesn’t natively support rich text formatting, but third-party tools like YayText or Unicode Text Converter can save the day. These platforms let you create bold, italicized, or stylized text to make your Threads posts stand out.
Whether you’re highlighting key points or adding a creative flair, these tools are quick and easy to use. Simply input your text, choose your desired style, and copy-paste it into your Threads post. Using formatted text can make your content more engaging, appealing, and easier to read, helping to grab your audience’s attention in a crowded feed.
Bitly or Linktree
Clickable links are supported on Threads, making tools like Bitly and Linktree essential for driving traffic. Bitly helps shorten long URLs, creating clean, shareable links that are easy to include in posts. Linktree allows you to manage multiple links in your bio, letting you direct your audience to websites, stores, newsletters, or other content.
These tools are especially useful for businesses or creators looking to promote multiple offerings in a professional and organized way. Whether it’s tracking link performance with Bitly or centralizing your content using Linktree, these tools simplify link management and optimize your Threads profile for conversions.
Canva for Visual Threads
Pairing text with visuals can elevate your Threads presence, and Canva is your ultimate design tool. With its user-friendly interface, Canva makes it simple to create professional, clean graphics tailored to Threads’ aesthetic.
From eye-catching headers to engaging infographics, Canva offers a wide range of templates to suit your needs. The platform also allows you to customize colors, fonts, and layouts, ensuring your visuals align with your brand. Whether you’re creating detailed designs or quick graphics, Canva is versatile for all skill levels. Use it to make your Threads posts more visually dynamic and appealing to your audience.
Together, these tools can help you post more intentionally, save time, and grow faster on Threads.
Best Tips for Using Threads
Now that you have the tools, here are some best tips for using Threads to its full potential:
Post consistently – Regular updates help maintain visibility and build engagement over time.
Leverage Instagram – Connect your Threads profile with Instagram to bring followers over and boost reach.
Cross-post to Stories – Share your Threads posts to Instagram Stories to drive more views and interactions.
Use text formatting – Bold, italics, and creative spacing make your posts more readable and attention-grabbing.
Engage actively – Reply to comments, like posts, and join conversations to grow your presence organically.
Mute unwanted keywords – Curate your feed by filtering out topics or content you’d rather avoid.
Try post scheduling – Use Meta’s tools or content planners to stay consistent without being online 24/7.
Experiment with styles – Test short posts, mini threads, questions, or personal takes to see what your audience prefers.
Keep it authentic – Threads is about real conversation—don’t over-polish or overthink.
Unlock the Full Power of Threads with Saki
Threads is packed with features that help creators and brands build real engagement—but most users barely scratch the surface. If you’re ready to move beyond casual posting and start using Threads strategically, Saki is the tool that ties it all together.
Whether you're managing one account or several, Saki simplifies the way you plan, create, and publish content on Threads. With a clean, distraction-free editor, you can draft thoughtful updates and mini threads without getting lost in clutter. And with smart scheduling, you’ll never miss peak engagement windows again—just queue your posts and let Saki handle the timing.
Already active on Bluesky or planning to grow on multiple platforms? Saki supports multi-account management, giving you a centralized command center for your content strategy. Schedule posts across platforms, stay consistent with your voice, and manage everything from one streamlined dashboard.
With powerful features like future scheduling, auto-queue slots, and upcoming AI-powered content suggestions, Saki doesn’t just help you post—it helps you post smarter. And the best part? You can use it for free while we’re in active development. No credit card. No catch. Just the tools you need to grow on Threads—without the burnout.
Try Saki today and start using Threads the way it was meant to be used—strategically, consistently, and creatively.
FAQs
What features threads creators should use more often?
Threads creators should take advantage of features threads like pinning posts, customizing their threads feed, and replying to other users to stay visible and relevant on the threads app.
How many posts should I make to stay visible in the threads algorithm?
There’s no exact number for how many posts, but staying active with a few quality posts daily helps you stay favored by the threads algorithm and remain visible to threads users and instagram users.
Why is the threads feed important for engagement?
The threads feed is where threads users discover new content. Posting consistently and engaging with other users helps you stand out and grow faster on the instagram threads app and other social media platforms.
What has the threads team done to improve the threads app?
The threads team has added better discovery tools, improved the threads algorithm, and made it easier for instagram users to connect with threads creators—making the threads app more powerful than ever.
Conclusion
Threads has quickly evolved from a simple text-sharing app to a robust platform full of smart, strategic features—and if you're only using it to post quick updates or scroll your feed, you're missing out on its true potential.
Whether you're a creator, brand, or casual user, the hidden tools and underrated features we covered—like post scheduling, keyword muting, close friends sharing, and text formatting—can dramatically improve how you engage, connect, and grow. These aren’t gimmicks—they’re designed to help you post with more impact, protect your peace, and build real community on your terms.
And if you're ready to take it even further, Saki makes it easy. From smart scheduling to clean content planning and multi-account management, Saki gives you everything you need to actually use Threads like a pro—without burning out.
So stop settling for surface-level posting. Explore the features, elevate your strategy, and let Threads work for you—not the other way around.
Try Saki today—free, fast, and built for creators who want to grow.