How to Grow on Bluesky in 2025: The Complete Guide for Creators

Growing your presence on Bluesky in 2025 is all about authenticity, creativity, and connection. Unlike traditional platforms driven by algorithms and ads, Bluesky offers a decentralized, user-first space where creators can thrive without chasing trends or engagement hacks.

Whether you're a writer, artist, developer, or thought leader, the tools and community on Bluesky are built to support organic growth and meaningful interaction. But standing out still takes intention. From crafting a standout profile to creating content that resonates in custom feeds, there’s a strategic yet human way to grow your audience here.

This guide breaks down the most effective steps to take you from getting started to becoming a recognized creator on Bluesky—no bots, no gimmicks, just real growth.

Do Creators Really Need to Stand Out?

Creating content that resonates and stands out is crucial for any creator on Bluesky. With the rise of social media, there's an endless sea of information available to users, making it harder to capture their attention. However, this also creates opportunities for creators to stand out by offering unique and engaging content.

Standing out as a creator not only helps you gain a larger audience but also establishes credibility and expertise in your niche. It can lead to collaborations with other creators, brand sponsorships, and even monetization opportunities. Moreover, having a unique perspective or style can set you apart from other creators and attract an audience who resonates with your content.

What is Bluesky and How does it Relate to Content Creation?

Bluesky is a decentralized social media platform designed to give users more control over their identity, content, and online experience. Built on the AT Protocol, Bluesky separates the app from the network, meaning your content, followers, and handle aren’t tied to a single platform—you own them. This shift toward decentralization empowers creators by removing algorithmic barriers and platform lock-in.

For content creators, Bluesky offers a fresh, clutter-free space to share ideas, build community, and grow organically. There are no ads or aggressive trending feeds—just clean, chronological timelines and customizable discovery through user-created feeds. Writers, artists, and thought leaders can connect directly with audiences who are genuinely interested in their work.

With its open-source nature, supportive community, and emphasis on thoughtful conversation, Bluesky is becoming a haven for creators who want more freedom, reach, and authenticity. It’s not just another social app—it’s a creator-friendly ecosystem designed for long-term connection and creative expression.

Types of Bluesky Feeds

One of the standout features of Bluesky is its customizable feed system, which allows users to follow multiple types of feeds based on their interests, rather than relying on one global timeline. These feeds are often user-created and tailored to specific themes, communities, or content styles—offering a curated and more intentional browsing experience.

Some popular types of Bluesky feeds include:

Topic-Based Feeds

Topic-based feeds focus on specific themes such as technology, art, writing, politics, or even memes. These feeds are perfect for users who want to discover niche content tailored to their interests. By curating posts around particular topics, they make it easier to connect with like-minded individuals who share your passions.

Whether you’re a tech enthusiast, an aspiring artist, or someone who loves a good meme, these feeds provide a focused and engaging experience. Dive into the conversations and communities that matter most to you without the distractions of unrelated content. It’s all about what you love, in one place.

Mutuals-Only Feeds

Mutuals-only feeds highlight content shared between users who follow each other. This feature helps create a more intimate and interactive environment by fostering closer connections and tighter-knit conversations. Instead of being overwhelmed by posts from everyone, you can focus on engaging with a trusted group of mutual followers.

These feeds encourage authentic interactions and community building, ensuring you see updates from the people who truly matter in your network. Whether discussing shared interests or simply catching up, mutuals-only feeds enhance online relationships by keeping the focus on meaningful interactions within a smaller circle.

No-Repost Feeds

No-repost feeds cater to users who prefer a cleaner, more streamlined browsing experience by prioritizing original content. These feeds remove reposted material, ensuring your timeline isn’t cluttered with duplicate posts.

It’s an ideal solution for anyone who values creativity and authenticity, as it encourages users to engage with fresh, unique content rather than recycled material. Whether you’re exploring ideas, discovering new creators, or simply enjoying original posts, no-repost feeds are tailored for a distraction-free experience.

By eliminating reposts, these feeds keep the focus on originality and innovation, making your time online more refreshing and enjoyable.

Chronological Feeds

Chronological feeds deliver a real-time, unfiltered view of posts in the exact order they are shared. Unlike algorithmic feeds that prioritize content based on relevance or engagement, chronological feeds provide a transparent and straightforward timeline.

This feature is perfect for users who want to stay up-to-date with the latest posts without missing anything due to algorithmic sorting. Whether following breaking news, live updates, or just keeping tabs on your network, chronological feeds ensure you see everything as it happens. It’s a simple and effective way to stay connected in real-time while avoiding filtered or curated content.

These diverse feed types let users shape their experience while giving creators more targeted ways to reach their ideal audience.

Understanding the AT Protocol

The AT Protocol, short for Authenticated Transfer Protocol, is the decentralized backbone of Bluesky. Unlike traditional social media platforms where your identity and content are locked into one app, the AT Protocol separates the social network from the app layer. This means you can move your data, followers, and identity between different platforms that use the same protocol.

With the AT Protocol, users own their handles (which can even be tied to personal domains), giving them full control over their digital presence. It also supports customizable feeds, open moderation tools, and an open ecosystem where developers can build their own compatible apps.

In essence, the AT Protocol creates a user-first, portable social media experience. It empowers individuals with ownership, transparency, and flexibility—making it a game-changer for creators and communities looking for long-term control and freedom on the internet.

How to Grow on Bluesky in 2025: The Complete Guide for Creators

Now that you have a better understanding of the AT Protocol and its potential impact on the future of social media, let's dive into some practical tips for creators looking to grow their presence on Bluesky.

Whether you're a content creator, influencer, or brand looking to connect with your audience in a more authentic way, these strategies can help you make the most out of this new platform.

1. Understand the Bluesky Ecosystem

Bluesky is different. It runs on the AT Protocol, a decentralized network that gives users more control over their data and feed algorithms. This means you aren’t beholden to one company’s opaque system for what gets shown. Instead, users can choose or create their own algorithms—or even host their own servers.

Why this matters for creators:

• You can tailor your visibility strategy to fit communities and interests, not just trending topics.

• Engagement feels more organic—there’s less noise and more meaningful connection.

• Reputation and consistency matter more than gimmicky hacks.

Before trying to grow, explore how Bluesky works. Spend time learning about feed customization, moderation tools, and how different communities operate.

2. Set Up a Profile That Reflects Your Creative Identity

First impressions count, especially in a new and growing network. On Bluesky, your handle is typically tied to a domain (e.g., @you.com), which can make your profile look more professional and trustworthy.

Tips to optimize your profile:

• Handle: Choose a recognizable, short, and brand-aligned domain if possible.

• Bio: Be clear and concise. Highlight what you do, who you serve, and what kind of content you post.

• Avatar & Banner: Use high-quality visuals that match your personal or brand aesthetic.

• Linking: Include a link to your site, portfolio, or mailing list. Bluesky users are often creators themselves, and value off-platform content.

Don’t skip this step—people often decide whether to follow you based on your profile alone.

3. Define Your Niche and Message

The most successful creators on Bluesky in 2025 are intentional. They don’t try to be everything to everyone. Instead, they focus on delivering value consistently in a particular space.

Ask yourself:

• What do I want to be known for here?

• Who do I want to connect with?

• What problems or desires does my content solve or speak to?

Whether you’re an illustrator, essayist, coder, musician, or meme-maker, owning your niche will make it easier for others to recommend you and for algorithms (or custom feeds) to highlight your posts.

4. Post With Purpose and Personality

Bluesky’s feed doesn’t prioritize virality in the same way as Instagram or TikTok. That’s a good thing—it encourages real conversations and creativity over trend-chasing.

Here’s what works:

• Original insights: Share ideas, reflections, or stories in your voice.

• Visual posts: Eye-catching graphics, illustrations, and short-form videos perform well.

• Work-in-progress updates: Let people into your process. Share sketches, behind-the-scenes thoughts, and experiments.

• Microblogs: Short threads (2–5 posts) that tell a story or teach something are highly shareable.

• Engagement prompts: Ask questions. Invite feedback. Start conversations.

Consistency matters more than frequency. Two strong posts a week beat five half-hearted ones.

5. Use Hashtags and Feeds Strategically

While Bluesky doesn’t rely on hashtags like Instagram, it does allow you to surface posts through feeds, which are custom-curated timelines based on certain tags, keywords, or accounts.

Steps to leverage feeds:

• Identify feeds relevant to your niche (e.g., #poetry, #devlog, #zines).

• Tag your posts accordingly so they appear in those feeds.

• Engage in those feeds—reply to others, repost interesting content, and participate.

You can also create your own feed if you want to curate a community around a topic or theme. This can be a powerful way to position yourself as a thought leader or trendsetter in your space.

6. Interact Like a Human, Not a Brand

Bluesky is not a platform for faceless brands or automation-heavy growth tactics. People value creators who are present, accessible, and conversational.

What helps:

• Leave thoughtful comments on other posts.

• Respond to replies and mentions quickly.

• Repost content you genuinely like, with a note on why you’re sharing it.

• Join conversations even if you don’t know the poster—this builds visibility fast.

Being an active, engaged member of the community is one of the fastest ways to grow. Lurking won’t cut it.

7. Collaborate and Cross-Pollinate

Growth on Bluesky often happens through cross-promotion and shared visibility. Don’t be afraid to connect with other creators and brainstorm ways to work together.

Ideas:

• Co-create a feed or content series.

• Host Q&A threads or “community takeovers.”

• Link to each other’s work in posts.

• Shout out people you admire.

You can also mention your Bluesky handle on your other platforms (X, Threads, newsletter, etc.) to bring in your existing audience.

8. Build and Nurture a Core Following

Going viral isn’t the goal here—building a strong, loyal following is. That starts with community and consistency.

How to nurture your audience:

• Post regularly and stick to your theme.

• Be vulnerable and real—people connect to personality, not perfection.

• Share early access to work, freebies, or behind-the-scenes exclusives.

• Ask your followers what they want to see more of.

The more you treat your followers like collaborators, not just consumers, the faster your influence grows.

9. Track What’s Working (Without Obsessing Over Numbers)

While Bluesky isn’t obsessed with analytics, you can still learn a lot by paying attention to your top-performing posts and engagement patterns.

Keep an eye on:

• Which topics get the most replies or reposts.

• What days/times your audience is most active.

• Who is interacting with you regularly—these folks are your superfans.

Then refine your approach. If visual posts resonate, double down. If threads do better than standalone posts, experiment more with storytelling formats.

10. Be Patient—Real Growth on Bluesky Takes Time

Finally, remember: Bluesky isn’t designed for instant fame. That’s a feature, not a flaw.

Think of it like planting a garden:

• You sow seeds (posts, conversations, collaborations).

• You tend them with care (consistency, authenticity).

• And over time, you grow a community that’s genuinely aligned with your creative mission.

If you stay engaged, keep learning, and show up as your true self, the growth will come—slowly, but steadily.

These are not empty words. Many successful artists and creators on Bluesky have built their audience over years, even decades. So be patient and trust the process. Focus on creating quality content that resonates with your audience, rather than chasing overnight success.

Benefits of Building a Community on Bluesky

Building a community on Bluesky offers creators a rare chance to grow in a space built on authenticity, openness, and user empowerment. Unlike traditional platforms that prioritize ads and algorithms, Bluesky focuses on conversation and connection, making it easier to cultivate meaningful relationships with your audience.

One of the key benefits is ownership—you control your content, identity, and followers through the AT Protocol, meaning you’re not locked into a single app or platform. This decentralization creates long-term stability and flexibility as your community grows.

Bluesky’s custom feeds and ad-free experience mean your content reaches people who are genuinely interested, not just those served by algorithms. Engagement feels more personal, and interactions tend to be more thoughtful and supportive.

For creators, this environment fosters deeper loyalty and collaboration. You’re not just gaining followers—you’re building a network of peers, fans, and supporters who want to grow with you. Whether you're launching a project, sharing ideas, or simply starting conversations, a Bluesky community gives you the space to do it your way—authentically, creatively, and on your own terms.

How Can You Create Your Own Custom Domain on Bluesky?

​Creating a custom domain handle on Bluesky helps solidify your online identity by aligning your social media presence with your personal or professional brand. Here’s how to set it up:

1. Access Bluesky Settings:

• Log in to your Bluesky account.

• Go to Settings > Account > Handle.

  • Click on "I have my own domain".

1. Enter Your Domain:

• Input your custom domain name (e.g., yourdomain.com).

• Bluesky will provide a TXT record value for domain verification.

1. Update DNS Records:

• Log in to your domain registrar’s DNS management section.

• Add a new TXT record with the following details:

  • Host/Name: _atproto

  • Type: TXT

    • Value: The verification code provided by Bluesky.

1. Verify the Domain:

• Return to Bluesky and click "Verify DNS Record".

• Once verified, your handle will update to your custom domain.

This simple process customizes your Bluesky handle and builds credibility by showcasing your domain ownership.

How Many Bluesky Accounts Can I Have?

​Bluesky allows users to create multiple accounts without a specified limit. Each account must be registered with a unique email address or phone number. This flexibility enables users to maintain distinct profiles for various purposes, such as separating personal interactions from professional engagements.

To streamline the management of multiple accounts, Bluesky offers features like an account switcher, allowing users to easily switch between profiles within the app. It's important to note that while you can have multiple accounts, each one requires its own set of login credentials.

Additionally, Bluesky's Terms of Service emphasize that users are responsible for all activities conducted under their accounts. Therefore, it's advisable to manage multiple accounts responsibly to ensure a secure and organized experience on the platform.​

What Content Performs Best on Bluesky?

Bluesky is a growing platform known for its simplicity, authenticity, and user-first approach—which means the content that performs best is thoughtful, engaging, and aligned with your voice. Unlike platforms driven by algorithms and trends, Bluesky prioritizes real conversation, so content that invites dialogue often gains the most traction.

Short, Insightful Posts

Keeping posts short and impactful is key. Share a creative idea, daily reflection, or niche insight that sparks curiosity or connection. Bluesky users value posts that deliver value quickly, whether it’s a tip, a fresh perspective, or a quick take.

Posts that feel relatable or intriguing tend to get more replies and boosts. Focus on being concise while offering something meaningful—this approach ensures your message resonates with the community and encourages engagement without overwhelming your audience.

Personal Stories and Real Moments

Authenticity is highly valued on Bluesky. Sharing personal stories, whether they’re about wins, struggles, or lessons learned, resonates deeply with the community. People don’t expect perfection—just honesty.

Real, unpolished moments show the human side behind your posts. Whether it’s a small victory or a challenge you’re facing, genuine experiences create connection and encourage engagement. By being yourself, you’ll find your voice resonates with those who appreciate vulnerability and authenticity.

Questions and Conversation Starters

Asking thoughtful questions or conversation starters is a simple way to boost engagement. Open-ended prompts like “What’s something underrated in your field?” or “How do you stay creative?” invite meaningful replies and show you’re there to interact.

These posts encourage thoughtful responses, spark discussions, and build connections within the Bluesky community. The key is to keep questions open and engaging, creating space for others to share their thoughts, ideas, and experiences.

Threads and Mini-Series

Bluesky users love creators who go deeper with well-crafted threads. Telling a story, breaking down a topic, or sharing a guide in multiple posts can showcase your expertise or personality. Threads offer a chance to explore a subject in depth while keeping readers hooked.

A mini-series approach also helps establish your voice and builds anticipation for your next posts. Engaging threads that provide value or insight stand out and keep followers coming back for more.

Visuals and Art

While text is central on Bluesky, visuals like original art, photos, or memes can make your posts more eye-catching. Pairing visuals with context or personality enhances their impact, helping your content stand out in a stream of text.

Whether it’s sharing your creative work or using visuals to complement your message, adding a visual element can increase engagement. The combination of images and meaningful captions allows your posts to connect with viewers on a deeper level.

In short, content that feels human, helpful, and intentional thrives on Bluesky. Focus on realness, not reach.

Is Bluesky on iOS and Android?

​Yes, Bluesky is available on both iOS and Android platforms. The iOS app was launched in February 2023, followed by the Android version in April 2023. Initially, access to the platform required an invitation, but as of February 2024, Bluesky has opened registrations to the public, allowing anyone to join without an invite. This expansion has contributed to a significant increase in user base, with millions of users now engaging on the platform.

You can download the Bluesky app from the Apple App Store for iOS devices and the Google Play Store for Android devices. Additionally, Bluesky is accessible via web browsers, providing flexibility across different devices. The platform offers a decentralized social networking experience, emphasizing user control and customization.​

Build Your Bluesky Presence with Saki

Saki is the simplest, most efficient way to grow your audience on Bluesky. Whether you’re a creator, indie builder, or thought leader, Saki gives you the power to manage and scale your presence with tools built for focus, consistency, and community. From automated scheduling and multi-account support to a distraction-free editor designed to help you write better threads and posts, Saki lets you spend less time managing and more time creating.

Instead of juggling different tools or manually posting every day, Saki enables you to create and schedule original content in advance—perfect for engaging across multiple custom feeds and reaching the right audiences with purpose. You’ll never miss a key moment again, and your posts will always go live when it matters most.

Saki supports all core features you need to thrive on Bluesky in 2025, from chronological posting to community-based feed targeting. Whether you're sharing daily thoughts, building a movement, or launching a digital product, Saki gives you the workflow to keep showing up and growing.

Right now, you can use Saki completely free while in development, with no credit card required. Start writing, scheduling, and scaling your Bluesky presence today—fast, focused, and built for creators like you.

Sign up now and take your first step toward building a lasting community on Bluesky—with Saki by your side.

FAQs

How does the bluesky app fit into my social media strategy?

The bluesky app fits into your social media strategy by offering a decentralized platform where you can grow your audience, share relevant content, and control your own personal data server while still aligning with your goals across other social media platforms.

Can I link my bluesky app to other social media accounts?

While direct linking may be limited, you can still promote your bluesky app handle on other social media accounts to cross-promote and boost visibility. This helps drive traffic from other social media platforms.

What kind of relevant content works best on the bluesky app?

Relevant content that works well includes thought leadership, updates, and unique starter packs tailored for your niche. Focus on adding value, just like you would in your social media marketing across other platforms.

Why is owning your own personal data server important on Bluesky?

Having your own personal data server gives you more control over your identity and privacy. It sets Bluesky apart from other social media platforms and aligns with a more creator-first approach to social media marketing.

Conclusion

Bluesky isn’t just another social media platform—it’s a creator-first space built on openness, authenticity, and meaningful connection. In a digital world filled with noise and algorithm-chasing, Bluesky stands out as a refreshing alternative where creators can grow with intention and integrity.

Whether you’re an artist, writer, developer, or storyteller, the key to success on Bluesky is showing up consistently, engaging authentically, and creating content that adds value. With tools like custom feeds, the AT Protocol, and a supportive community, you’re not just building followers—you’re building real relationships that last.

And with Saki in your corner, managing and scaling your presence becomes effortless. From scheduled posts to multi-account support, Saki gives you the freedom to stay focused on what you do best—creating.

So if you're ready to grow on your own terms, connect with a like-minded audience, and finally have control over your creative space online—Bluesky is your platform, and Saki is your toolkit.

Start building your presence today. Consistent. Creative. Connected.
Let Bluesky be the place where your community—and your vision—takes flight.